On October the 2nd, Moto Morini was sold to the China Zonghneng Motor Vehicle Group Co. Ltd. based in China. The historic Italian motorcycle brand was acquired in 2012 by AUTJANN, the holding company of the Jannuzzelli family of Italy. The negotiations were conducted by Translink Corporate Finance (acting as the financial advisor) led by Matteo Paggi – Partner of Translink in close contact with the President of AUTJANN and Moto Morini – Mr. Ruggeromassimo Jannuzzelli.
The negotiation process, carried out over much of 2018 in various phases, including a final heads of terms in August 2018 and yesterday’s closing, which allowed the Milanese entrepreneurs a new success in their turnaround activity of buying companies in difficulty, to later sell them after having relaunched them.
Moto Morini, founded in 1937 by Alfonso Morini, is one of the most famous and historic brands in the Italian motorcycle scene. The history of Moto Morini is marked by iconic models and champions, who have contributed to create the legend of Italian motorcycling. Models such as Rebello, Corsaro, 3 ½ represent real milestones in the Italian history, from the period after the Second World War, in the years of the “Dolce Vita” up to the most recent years. After some financial troubles, which brought the company to the bankruptcy in 2009, Moto Morini was successfully re-launched by the Jannuzzelli Family, who, with the new Corsaro ZZ, Corsaro ZT and Milano models, brought the brand back into line and prepared a new growth of successes.
The China Zhongneng Vehicle Group Co., Ltd. was founded in 1987 by its current president Chen Huaneng, and has become over the years, with its own brand ZNEN, a leading operator in the domestic two-wheeler sector, with particular focus on light motorcycles, scooters and electric scooters segments. The acquisition of Moto Morini represents for Zhongneng the first strategic operation outside of China.
This operation represents a great opportunity for the growth of Moto Morini, which was successfully relaunched by the Jannuzzelli family beginning in 2012. The China Zhongneng Vehicle Group will bring its production and commercial experience within the two-wheeler sector, taking advantage of the awareness of one of the most historic brands from Italy, safeguarding and strengthening the current Italian structure of Moto Morini.