Vaaka Partners to support the international growth of Lyyti

Translink Corporate Finance announces the acquisition of a majority stake in Lyyti Oy by the Finnish private equity house Vaaka Partners. Lyyti provides a web-based B2B software solution for collecting and managing participant data at events, including an array of advanced solutions and integrations for efficient participant data management and analysis. The Company has almost quadrupled its revenue over the past five years and currently employs circa 50 people. Translink acted as the exclusive financial adviser to the Company and the owners of Lyyti.

Vaaka Partner is a Finnish private equity house focusing on the Nordic mid-market segment. Vaaka shares the growth vision of Lyyti’s entrerpreneurs: “Lyyti’s profitable and fast-growing SaaS-business, very satisfied clients and existing platform integrations to global marketing automation and CRM platforms were key reasons for Vaaka Partners’ interest in the company.” Vaaka aims to support the company in developing an even stronger offering and to expand the business internationally.

The CEO of Lyyti Petri Hollmén comments on the process: “Before starting the investor project we considered not needing an advisor. In hindsight, we would have been in trouble had we not contacted Translink. The workload in a project like this is immense and the management should be able to focus on operative activities. Translink’s ability to crunch numbers and make sense of complexity as well as efficiently control multiple simultaneous processes during the project was at a high level. Because of their expertise and unbelievably active service attitude we were able to concentrate on the essentials. Translink saved us from burning out during an intensive six-month period and spared hundreds of working hours from our company by taking full responsibility of the project. I am extremely satisfied with the cooperation and outcome.”

At Translink we see very attractive growth opportunities for niched B2B SaaS solutions in the Nordics which have the potential for rapid international growth as the Nordic B2B markets are among the most mature in Europe, offering in turn a strong basis for expanding into less saturated European markets. Exploiting these growth opportunities often requires external strategic and financial support and we therefore expect more similar transactions to follow in the near future.