BHG Group acquires 51% in IP-Agency

Translink Corporate Finance announces the acquisition of 51% of the shares in IP-Agency Finland Oy by BHG Group, the largest consumer e-commerce company in the Nordics.

IP-Agency is a leading online company specialising in products for sports and leisure. The proprietary branded products are sold mainly in Finland, Sweden, Belgium, the DACH region and the US. IP-Agency has increased its annual sales by 600% during the past two years to EUR 19 million, with an EBITDA margin of over 25 percent. The various webstores receive about 900,000 hits each month.

Martin Edblad, Head of Strategy and M&A, comments: “IP-Agency’s development during the past three years is impressive to behold. By becoming a part of BHG, we believe that IP-Agency will greatly benefit from the breadth of BHG’s sales channels and their expertise in a number of key areas. We are very much looking forward to working together with the founders and management to support the continued expansion of operations.”

Translink acted as the exclusive financial adviser to the Sellers in the transaction. CEO and the main shareholder Jouki Puurtinen is very satisfied with the decision to engage Translink as financial advisor: “I am very pleased with the assistance provided by Translink and the resulting transaction. Without Translink we probably would not have achieved such a mutually beneficial arrangement with BHG Group, which will enable us to continue to grow rapidly on both existing and new markets. Translink led the project in a way that allowed us to put our full focus on growing our business during the whole process.”

Translink is convinced that the increased market share of e-commerce will continue to grow post-COVID-19 as telecommuting and online shopping becomes the new normal. We therefore expect the leading companies in this sector to continue to expand both into new segments and new geographical markets – often together with more established international partners or private equity sponsors.