February 14, 2022
Translink acted as the exclusive financial advisor to the owners of Sandberg in the sale of the company to niche IT distributor, EET Group.
Sandberg is a global e-commerce company manufacturing first-class IT equipment including, computer accessories and peripherals such as headsets and audio and gaming equipment related to computers and mobile phones. Since its inception in 1985, Sandberg has grown to become a leading brand selling over a half a million products to more than 65 countries every year. The company reported pre-tax profits of almost €6 million for 2021.
As one of the largest distributors in Europe, EET Group operates in 24 markets and has made 48 acquisitions to date since 1998.
Sandberg is a well-established manufacturer of first-class equipment for mobile phones, computers, and gaming consoles. Every year, over a half a million Sandberg products find their way to be used in more than 65 countries.
About EET Group
EET Group is a value adding niche IT distributor, providing suppliers and customers with expert industry knowledge, intelligent logistics solutions, unique sales service and smart marketing tools. The company operates in 24 markets across Europe, carry over 1100 brands and serve more than 30,000 buying customers annually.
Contact our Team Members advising in this transaction:
Translink Corporate Finance Denmark / Schrøder Translink, based in Copenhagen, is one of the leading M&A advisors in the Danish M&A market (SME segment). The 3 senior partners combined have participated in more than 200 transactions, many of which have been cross-boundary transactions. Before entering the M&A industry, all three partners have gained solid management experience, and in combination they possess deep industry insights across a number of industries.