June 30, 2022
Translink in Sweden, Anecta, acted as the financial and strategic advisor to Miss Group in their fourth acquisition in 2022 and their first acquisition of a VPN provider, PrivateVPN.
Miss Group has acquired the fastest-growing VPN product worldwide, Swedish PrivateVPN. The company provides VPN services to over 75,000 customers globally and enables customers to easily connect to high security servers, providing encrypted and safe communication. The founder, Martin Müller, will leave the business post acquisition, with day-to-day management transitioning to Miss Group’s established management team in Sweden.
Since 2018, Anecta has completed 19 acquisitions with Miss Group. The Group’s ambitious growth trajectory saw proforma revenues for the year ending December 2021 reach €66 million with a 43% EBITDA margin. Miss Group anticipates reaching €100 million turnover and 45% EBITDA margin within the next 12 months.
Fredrik Björklund, co-founder and CEO of Miss Group says, “The opportunity to invest in PrivateVPN presented a unique situation to acquire the fastest-growing VPN product worldwide and is an important addition to our growing portfolio. Alongside the Group’s other licensed security product offerings, this acquisition provides a foundation for building a broader security product portfolio within Miss Group to support our growing international customer base.”
“We are very pleased to welcome Miss Group as new owners and investors of PrivateVPN. The investment by Miss Group in PrivateVPN will strengthen not only the organisation, but also PrivateVPN’s global footprint. With a rapidly growing market where the need for secure internet connections is greater than ever, I am convinced that with Miss Group, PrivateVPN will be able to provide stronger VPN services to the market”, said Martin Müller, founder of PrivateVPN.
Contact our Team Members advising in this transaction:
Anecta Translink, our partner in Sweden, is a M&A-advisor working with national and cross-border transactions. The company’s success in this segment is based on a wide industrial network and the fact that many of the team members have backgrounds as executives in Swedish industrials.